VW Malaysia is really investing in Malaysia. I say this because they've launched the all-new New Volkswagen Beetle with a whole lot of fanfare and hoohaa. The reason I say this is that the launch isn't just limited to members of the media but to the general public too.

Last weekend VW did hourly presentations to media as well as members of the public who had bothered to register their attendance for the event titled 'The Icon is back'. It was a big thing as VW started with a video presentation showing the original Bug and then interviewed local celebrities as well as VW Beetle owners. The curtains was then raised to reveal the all-new New Beetle together with some dancers and some lady singer belting out some number stating that 'the icon is back'.

After that little show and dance number which also featured Beetles driving to and from the stage the audience was led to an area where the new Beetle was displayed together with VW's other models which included the first showing of the Volkswagen Amarok 4x4 pickup truck and some people carriers that I have absolutely no interest in whatsoever. The Amarok (pictured below) is a pretty good looking truck though and VW was gauging its response by inviting people to give their opinions on it via a handheld device. I did my best to answer it anyway, stating that "I'd like one in yellow please".

And what do I think about the new Bug then? It's a Volkswagen. It has the same high quality build that we're used to and it looks like a Beetle although I still think they haven't nailed it like how Fiat has done so with the 500 or how BMW has done it with the Mini. It is still a feminine looking car and if you were a straight guy who intends to buy this as his only car, you may be defined as, errr, not so straight after buying one. It still has that slightly girly image to it. Even if you opt for the 2.0liter TSI version that packs a decent wallop at slightly under RM200,000 (without insurance) over the poofy 1.2liter version you will look like you have more in common with the chaps from Queer Eye For The Straight Guy. Not there's anything wrong with that. Unless you're trying to be known as Jason Statham or Donnie Yen that is.

The only other issue is that the painted dashboard and door trim which matches the exterior would mean that if you bought a pink Beetle, you will also have to stare at a pink interior. Aside from that one should remember that the Beetle is still a niche car, and not a bread and butter model like the Polo.

And for that I have to give a pat on the back to VW for spending a ton of cash on its launching. I suppose brand awareness is what they're really after. The launch was just an excuse for getting the VW brand totally embedded in the Malaysian public's psyche. Good job to them then. I believe they've accomplished what they set out to do with the launch.

I usually ignore VW Media emails as it comes in very, very, very, very, very frequently. But this is actually good news - a hybrid that weighs nearly two tons yet still makes 156.93mpg (Imperial Gallons) and can hit 220km/h. This is absolutely the case of eating cake and still losing weight. Hmm, better make that ...and not gaining much weight since it weighs 1,858kg which is pretty heavy.


This is what VW says;
"The Cross Coupé Concept is powered by an alliance of a turbodiesel direct-injection engine (TDI) and two electric motors. Its combined fuel consumption in the New European Driving Cycle (NEDC) is a sensationally low of 1.8 l/100 km. This is equivalent to CO2 emissions of just 46 g/km. Noteworthy here is the fact that the Cross Coupé is a powerful SUV with a top speed of 220 km/h, 225 kW / 306 PS of power (system power) and a kerb weight of 1,858 kg. "


But I do wish that VW would use a proper coupe body instead of one of these Crossover SUVs which I dislike. It could even go on and make 180mpg and go even faster. Furthermore that body doesn't look so interesting doesn't it? It looks slab-sided and a little dull if not for the slightly polished front end. Typical VW. Not stunning enough I must say. How about the drivetrain in a Scirocco?