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Tuesday, October 6, 2015

Hyundai Motor is the 39th biggest brand in the WORLD

Admin 1:00 AM 0

Hyundai is currently the fourth largest vehicle manufacturer in the world. Hyundai operates the world's largest integrated automobile manufacturing facility in Ulsan, South Korea, which has an annual production capacity of 1.6 million units. The company employs about 75,000 people worldwide. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. The company first started in 1967 as an assembler. It is now the 39th biggest brand in the world and the 7th biggest automobile brand in the world according to Interbrand.

It built and designed its first car in 1975. In the 1980s it first started exporting cars to North America. In the 1990s Hyundai set up a plant in India and it is now its center for small car production. It is the 7th most notable car brand according to Interbrand and is worth USD$11.3Billion.

Makes you wonder how they've done so well in about 47 years (with a self designed car coming at least a decade later) compared to say a brand with 32years old. Maybe its time to look east again, but further north this time.

PRESS RELEASE
Hyundai Motor Reputation Once Again Acknowledged By Interbrand

October 5, 2015 – Hyundai Motor is the world’s 39th biggest brand according to new results just published by global brand specialists Interbrand. Recording an 8.5% growth in brand value since last year to $11.3bn, the Korean company is also the automotive industry’s seventh largest brand. Over the past decade Hyundai Motor has grown its value by more than $7bn, rising 36 places to sit among some of the biggest names on the planet.

Embarking on an intensive period of change, fuelled by inventive and emotional brand marketing, Hyundai Motor has boosted significantly its brand awareness with customers. Creating an enhanced profile across the areas of culture, sport, corporate social responsibility and through its new, high quality products, Hyundai Motor has advanced its caring outlook to connect with customers around the world.

Acknowledging the achievement, Mike Rocha, Global Brand Valuation Director, Interbrand said, “Despite a hyper-competitive environment, Hyundai has managed to enhance its global presence through a remarkable refinement of its products and brand spaces. Hyundai Motor's continuous commitment to providing an extraordinary customer experience at every opportunity is helping to position the global carmaker as a truly differentiated brand in many markets across the globe.”

Won Hong Cho, Chief Marketing Officer, Hyundai Motor said, “In 2015, our Modern Premium brand direction has become more visible, and even more exciting initiatives are soon to follow. Looking into the future, we see ourselves playing a central role in redefining mobility and shaping it with humanity at heart. To get there, we pledge to become a truly caring company, not just one people like for the cars it makes, but one that is beloved for what it stands for.”

Focusing on ultimate customer satisfaction through a caring approach, Hyundai Motor has recently digitalised its sales process and is exploring new ways to interact with customers to become a valued partner in their lives. Its design-driven, premium quality vehicles reflect the brand’s Modern Premium direction, while a new Global Dealer Space Identity ensures the brand experience is maximised at every stage in the customer journey.

Hyundai Motor rankings over past decade (Interbrand):
Year / Overall ranking / Brand value ($bn)
2015 39 11.3
2014 40 10.4
2013 43 9.0
2012 53 7.5
2011 61 6.0
2010 65 5.0
2009 69 4.6
2008 72 4.8
2007 72 4.5
2006 75 4.1

2015 automotive top 10
Year / Company / Brand value ($bn)
1 Toyota 49.0
2 BMW 37.2
3 Mercedes-Benz 36.7
4 Honda 22.9
5 VW 12.5
6 Ford 11.5
7 Hyundai 11.3
8 Audi 10.3
9 Nissan 9.0
10 Porsche 8.0

Interbrand’s rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.

-Ends-

Hyundai Tucson and Sonata Earn IIHS Top Safety Pick+ Awards

tucson

Admin 7:55 AM 0

In one of the American automotive industry’s most rigorous tests of vehicle safety, the 2016 Hyundai Tucson and 2016 Hyundai Sonata earned the Insurance Institute for Highway Safety’s (IIHS) 2015 TOP SAFETY PICK+ award. This is the first time Tucson, which received a significant redesign for the 2016 model year, has received the highest honor from IIHS.

We currently get the Hyundai Sonata 2.0 and that is a mighty fine car to drive. It has been winning awards over in America and there is no doubt that it is a good D segment car for most of us to own. As for the all-new Tucson, I actually can't wait for it to reach Malaysian shores. The overall styling of the new Tucson apes its larger sibling, the Santa Fe. That is a well proportioned SUV. So this slightly smaller SUV now gets the same styling cues which I like. I dig those muscular wheel arches. If this new third generation Hyundai Tucson drives as well as the current crop of Hyundais sold here, then it will be something to look forward to.

PRESS RELEASE

Hyundai Tucson and Sonata Earn

IIHS Top Safety Pick+ Awards

-Hyundai Tucson and Sonata earned the Insurance Institute for Highway Safety’s (IIHS) 2015 TOP SAFETY PICK+

-First time Tucson receiving the highest honor from IIHS

October 1, 2015 - In one of the industry’s most rigorous tests of vehicle safety, the 2016 Hyundai Tucson and 2016 Sonata earned the Insurance Institute for Highway Safety’s (IIHS) 2015 TOP SAFETY PICK+ award. This is the first time Tucson, which received a significant redesign for the 2016 model year, has received the highest honor from IIHS.

IIHS rates vehicles for occupant protection based on performance in five tests: moderate overlap front, small overlap front, side, roof strength and head restraints. Winners of the 2015 TOP SAFETY PICK+ award must earn good ratings in the moderate overlap front, side, roof strength and head restraint tests, as well as a good or acceptable rating in the small overlap front test. Vehicles also need an available front crash prevention system with an advanced or superior rating.

"Hyundai's redesign of the Tucson earns the 2016 model our top rating in the small overlap front test, and the Sonata retains its acceptable rating," said David Zuby, IIHS chief research officer. "Both vehicles have an available front crash prevention system that earns a superior rating in the IIHS autobrake test, a key criteria to qualify for a TOP SAFETY PICK+ award."

“Hyundai’s commitment to occupant safety is paramount throughout our entire lineup,” said Mike O’Brien, vice president, Corporate and Product Planning, Hyundai Motor America. “We strive to develop technologies that assist in avoiding crashes all together, like forward collision warning, lane departure warning and emergency brake assist, and are pleased the Tucson and Sonata have received these awards related to occupant protection when collisions do occur.”

Multiple advanced safety technology options are available on the 2016 Tucson, including AEB with pedestrian detection, Lane Departure Warning System, Blind Spot Detection, Rear Cross-traffic Alert, Lane Change Assist, Backup Warning Sensors and a standard rearview camera. In addition, advanced high-strength steel represents over 50 percent of the new Tucson’s structure, for enhanced crash safety. The vehicle also features a standard Tire Pressure Monitoring System (TPMS) that alerts drivers if one or more tires are under-inflated, including the tire’s location.

Standard safety equipment on the 2016 Sonata lineup includes Vehicle Stability Management (VSM) with Electronic Stability Control (ESC) and Traction Control System, seven airbags, including a driver’s knee airbag, four-wheel disc brakes and ABS with Electronic Brake-force Distribution (EBD) and Brake Assist and Tire Pressure Monitoring System (TPMS) with indicators for each tire. Lane Departure Warning (LDW), Smart Cruise Control with spot/start capability, Rear Parking Sensors, Blind Spot Detection (BSD) with Rear Cross-traffic Alert and Lane Change Assist and Forward Collision Warning (FCW) are available as options.

-Ends-

Road Test: 2015 Hyundai Elantra 1.6 A/T Elegance

hyundai sime darby

Admin 1:35 AM 0

Lots of people buy cars in the RM50,000-RM90,000 price range. This range includes a variety of cars ranging from small hatchbacks to small sized family sedans. The most popular would be the 4 door sedan. We Malaysians love cars with 4 doors and a boot. This car concept still holds true even though Perodua and other manufacturers have made inroads with popular small hatchbacks. But do note that you do see a large number of B segment sedans out there.

The thing with B segment sedans on sale right now is that they are mainly sedans based on B segment hatchbacks. This basically means a supermini sized car with a wheelbase of under 2,600mm most of the time and is also narrow. It usually means entry level fittings as it is obviously made to a price and designed to the category and price it needs to sell. Now usually if you buy a supermini, you have this amount of soundproofing, this amount of space and maybe this amount of engineering required and usually manufacturers, do to wanting to keep costs down give you this amount of car. This is why you do not get the amount of refinement, high speed performance and other good stuff you could get if you bought a larger C (small sized family car) or D (full sized car). So whilst popular, those who bought B segment cars, or small sedans are paying less for more compromises.

So if you are one of those on a budget, a B segment car makes sense as it would have good fuel economy and is affordable to purchase. The top specced cars would have all the electronic equipment thrown in it - like SATNAV, blueteeth, USB ports, infotainment, some cow skin for seats and other perceived items of luxury. But you don't really get really good stuff like extra space, extra roadholding that comes from a longer wheelbase) and added soundproofing as well as other stuff that has to be engineered into the car during manufacturing. This is why a larger category car is always the better buy in terms of actual value for money. You want a better infotainment system? Buy one after market.

This is where the 2015 Hyundai Elantra facelift comes in. I tested the Hyundai Elantra 1.6 A/T Elegance and it actually ticks all the correct boxes when it comes to affordable car ownership in Malaysia. It costs RM88,577.34 with insurance to buy and drive away. It is a C segment or small family sedan that you can buy for the price of a top of the range B segment sedan (like the smaller Toyota Vios and Honda City or that fugly Nissan Almera).

It is a larger car. It has a 2,700mm wheelbase compared to many B segment cars which have a sub 2,600mm wheelbase. This means that there is more space between the front and rear wheels folks. This is the space required to fit the passenger cabin of a car and an extra 100mm in length actually makes ANY car a nicer place to be in. That longer wheelbase also translates to a comfortable ride too. And the boot is big too.

Aside from the space, the interior is also made up of nicer to touch plastics. There is a soft touch dashboard instead of one with just hard plastics. The plastics used are well put together and feel like a C segment car. This Elantra, being a facelifted version gets better placed air vents in the middle that can now direct air to the rest of the cabin instead of blowing air to my fingers and hand. Hyundai has corrected this major flaw in the Elantra with this facelift. The seats which are of course manually adjustable gives decent support and I somehow find myself perched lower than when I drove the Elantra when it was first launched a few years back in Malaysia. So Hyundai has corrected the flaws in the cabin. Yay.

As for the driving experience, the engine, a 1.6liter 130ps/157Nm 4 cylinder engine coupled to a 6 speed automatic is actually smooth and provides ample performance. I think Hyundai has tweaked the power delivery of this facelifted model as it feels like it has more low down power than before. 0-100kmh is done in about 11.5seconds. This is about right for a 1.6liter C segment sedan and that 6 speed automatic is as good as the one fitted in the Sonata. It is smooth and has suitable gear ratios. It is willing to drop down two gears if you are in the mood for spirited driving.

The all round disc brakes is a nice thing to have at this price range. No drum brakes is always a plus point. Brakes feel good and easy to modulate. Cruising at around 140kmh is also pretty serene. That very aerodynamic looking shape allows the Elantra to be quiet at high speeds. There is very little wind noise even from the front A pillars of the car (Again, its that longer wheelbase - it allows a very aerodynamic design compared to smaller, B segment cars).

The only real issues with this basic, entry level model is there is some slack and vagueness in the steering. I think it is because of the 16inch wheels and tyre combo. You cannot expect ride comfort and pin sharp handling from comfort spec 205/55/16 tyres. Good ride though. This fact was confirmed by a Mercedes Benz owner as well as my eleven year old daughter who said that the rear seats are comfortable enough for her (take her word for it as she has spent most of her life in the back seats of everything from an SUV, MPV, luxury sedans, airport limos, taxis and to hitching a ride in a tow truck). So personally, the Elantra 1.6 base model here is about very average in terms of driving pleasure. It does everything else very well though. I am also sure that handling is the furthest from the minds of families who want comfortable and decent transport.

Sure this car does not have all the bells and whistles of something fully specced like a nice infotainment system instead of a basic radio/CD player and other luxuries. But at least the vanity mirrors in the front sun visors both have lights and covers. Very upscale. I had this base Elantra I was not unhappy at all with it even once. It did what it was meant to do, which is transport me from A to B in relative comfort. The Elantra may have been around for awhile already but it did not fall short of any expectation on what a sub RM90,000 family sedan should be. Or how a RM100,000 C segment car should be either. There would not be much difference if you drove a Toyota Corolla Altis or even a Honda Civic instead of this. It fact, because of this it is the most spacious, comfortable, refined car in the price range. The only other cars that come close are the Kia Cerato 1.6 (slightly pricier) and the Volkswagen Polo 1.6 Sedan (better handling less interior space). But I have to say, the Elantra, whilst being the cheapest, covers most of the important bases when it comes to affordable family motoring.

I truly wonder why there are not a whole lot more of them on the roads of Malaysia. At this price range I do suggest that people stop being brand snobs and actually buy value. Imagine, a larger segment car for the price of a smaller one. It's the deal that those who are looking should grab. That slightly Italic 'H' logo, i.e Hyundai, should not be taken lightly anymore. It is actually very, very capable.

Pros: very affordable, spacious, good ride quality, decently equipped, larger than most cars offered at this price, good drivetrain, fresh looking styling, a soft touch dashboard when all in this price range is hard plastic

Cons: vague steering with some off center freeplay, average handling,

Conclusion: best sedan money can buy under RM90,000. May not be a driver's car, but it does everything averagely well.

Hyundai Elantra Facelift 1.6 A/T Elegance

Engine
1,591 cc 4-cylinder in-line 16-valve Dual CVVT

Transmission 6-speed (A) Front-wheel drive

Performance
Power 97kW (130 bhp)
Torque 157 Nm
Acceleration 11.5s (0-100 km/h) as tested
Top speed 195 km/h
Fuel consumption 8.5ltr/100km (as tested)

Kerb weight 1,267 kg

Limited Edition Hyundai Elantra FL 1.6 Sport launched

hyundai sime darby

Admin 9:10 PM 0

Hyundai Sime Darby has decided to come up with a 999 unit limited run 1.6 Sport Edition of the recently facelifted Hyundai Elantra for Malaysia. They've taken the base Elantra FL 1.6 Elegance and added some make-up - a full bodykit, twin tail pipes, stickers and an upgraded infotainment system with a 6.2inch screen inside (instead of the normal audio system). It will be available in two colours - Creamy White and Phantom Black that would also come with the sticker/decal design that incorporates a barcode and a serial number that runs from 001 to 999 representing each model.

The Hyundai Elantra FL 1.6 Sport will cost RM91,928 (without insurance) and is still a very good purchase. The base Elantra FL 1.6 Elegance comes in at RM85,928.47. An even more affordable purchase. Remember folks, you get a proper C Segment car at around RM90,000. You get a more comfortable, more refined, more powerful car at the price of the smaller B segment cars you see on the roads today.

Anyway, we have actually just tested the Hyundai Elantra 1.6 Elegance and found it to be totally spot on in terms of providing a proper car at this price. Bang for your Ringgit you might say. Stay tuned for a review on it sometime soon.

PRESS RELEASE

LIMITED EDITION SPORTY ELANTRA FACELIFT LAUNCHED
Priced Below RM100,000, this C-Segment Sport Edition Elantra FL Offers Great Value

SHAH ALAM, 3 July 2015 – If you think the current design of the Elantra is too exquisite for your taste, check out the Sport Edition of the Elantra Facelift. Limited to only 999 units nationwide, Hyundai-Sime Darby Motors (HSDM) is positive that the response will be favourable for its newly launched edition of the C-segment Elantra Facelift.

With an attractive price of only RM91,928* (on-the-road without insurance), customers are offered a full sport body kit which includes the front and rear bumpers as well as the side skirts; Twin Tail Pipes; a limited edition sticker to go with the sporty outlook of the car; and a 6.2-inch Audio Visual In Car Entertainment that has Audio, DVD and Bluetooth functions (with an option to add-on a reverse camera for only RM300). The Sport Edition, which is only available in Creamy White and Phantom Black, is visually appealing with a limited edition car decal design that incorporates a barcode and serial number that runs from 001 to 999.

According to Mr Lau Yit Mun, Managing Director of HSDM, the company has received numerous requests from customers to include a sport variant in its Elantra product lineup. “The Elantra is our best-selling model as most of our customers are attracted to the

Elegant design of the car, its functionality and its performance. However, we do have another group of younger car buyers who do like the features that the Elantra offers but would prefer a sportier look, which is the reason why we are launching the Sport Edition. So we hope with the launch of this new sport variant, we will be able to attract the younger generation of motorists who appreciates a modern sporty design,” said Mr Lau.

The Sport Edition of the Elantra facelift comes with the Gamma 1.6-litre MPI D-CVVT powerplant that is mated to a six-speed transmission, which delivers impressively more horsepower while consuming less fuel. Its drag coefficient (cd) of just 0.28 reduces wind resistance and contributes to better fuel economy.

The Elantra also features the latest active and passive safety technologies to ensure maximum protection for its occupants such as the Ultra-high Tensile Strength body, ESC (Electronic Stability Control), ABS (Anti-lock Braking System), VSM (Vehicle Stability Management) and HAC (Hill-Start Assist Control) – applicable across all variants.

With the addition of the Sport Edition, the Facelifted Elantra is now available in five variants:
Elantra FL 1.6 Elegance – RM85, 928.47*
Elantra FL 1.6 Sport - RM91, 928.00*
Elantra FL 1.6 Executive –RM96, 820.57*
Elantra FL 1.6 Premium – RM101, 554.66*
Elantra FL 1.8 Premium – RM115, 616.20*

*On-the-road price indicated excludes insurance and applicable to Peninsular Malaysia only.

In conjunction with the Hari Raya celebration, HSDM is introducing the ‘Glittering Raya’ promotion that offers customers up to **six Limited Edition ‘Sonata 30th Anniversary’ Gold Coins with purchase of any Hyundai models. The gold coins are made up of 999.9 pure gold and weighs 8g each. The first 200 customers who purchase the Elantra Sport Edition will be offered either two limited edition gold coins or cash rebate of up to RM3,500.

HSDM offers a 5-year or 300,000km (whichever comes first) warranty on all its new passenger vehicles. A 24-hour road assist service is also now available to new and existing Hyundai vehicles. For more information or to place bookings, interested parties can head to the nearest sales outlet or call Hyundai’s Customer Careline at 1-300-13-2000.

**Terms and conditions apply

All-new Hyundai Genesis achieves global sales targets sooner than anticipated

hyundai sime darby

Admin 8:24 AM 0

Slightly intriguing news, this is. Hyundai's all-new Genesis premium sedan has been making waves. This second generation Hyundai Genesis has achieved its sales target 10 months sooner than the previous model and 100,000 of it has been sold since its launch in November 2013, which is just 18 months ago.

The car was recent launched here in Malaysia in just a few weeks ago and is therefore a new player in the field of luxury cars sold in Malaysia. It has to be quite good as there has been some brand acceptance, especially in the American midsized luxury sedan category (midsized in America is actually quite big here - the Genesis is sized in between a BMW 5 series and the larger 7 Series).

The Hyundai Genesis is powered by a 3.8liter GDI V6 petrol engine coupled to an 8-speed automatic gearbox. Power is at 329hp (333hp with premium grade petrol) and 397Nm torque. This is enough to enable the Genesis to have a 0-100kmh time of 6.5seconds.

Prices for the Hyundai Genesis in Malaysia is RM388,921.52 (and this includes GST, road tax and hire purchase ownership but excludes insurance). It is available in a choice of three specially selected metallic and pearlescent exterior colours - Marble White, Platinum Silver and Onyx Black which have been chosen to best showcase the sleek lines of the car. Two elegant interior trim colour options are available i.e Beige Two-Tone and Black One-Tone.

I personally have to take a closer look at this car one of these days.

Press Release

Hyundai All-New Genesis

Passes 100K Sales Landmark

All-new Genesis achieves sales landmark 10 months sooner than 1st generation
Success in key global markets for flagship premium sedan
Global recognition for design, safety and innovation boosts car’s appeal

The second generation of Hyundai Motor’s premium sedan, the Genesis, has passed global cumulative sales of 100,000 units. Launched just 18 months ago in November 2013, this landmark figure was reached 10 months sooner than the original model, testament to the worldwide appeal of the high-quality luxury Genesis.

Domestic sales in Korea and exports of the second-generation Genesis reached 52,661 units and 53,254 units respectively, totaling combined sales of 105,915 units by the end of May 2015. Built solely in Korea, the car is exported to Chinese, European, Middle East, and North American markets. In North America the car has been so well received that, so far in 2015, the Genesis is placed third in the US midsize luxury sedan market.

Wonshin Chang, Executive Vice President and Head of International Operation Division of Hyundai Motor Company said: “Reaching this global sales landmark so quickly demonstrates Hyundai Motor’s technological expertise and success at positioning the brand as a credible producer of premium vehicles. The all-new Genesis clearly appeals to those desiring high-tech products that deliver superior quality and excellent value, while emphasizing distinctive style and dynamic driving performance.”

The first generation model, introduced in 2008, went on to sell 250,000 units globally and played an important role in the rapid evolution of the Hyundai brand. Designed to compete directly with premium European rivals, it introduced the brand to a new type of customer in domestic and foreign markets.

The second generation of the popular sedan has accelerated the success of Genesis, collecting a number of notable awards in the 18 months since its launch, including the iF Product Design Award 2014 under the transportation category. In the same year, it also won the IIHS Top Safety Pick+ in North America. The Genesis was also honored in the 2014 GOOD DESIGN™ AWARDS for its innovative and cutting-edge product design.

Now over the the U.S. of A.....the 2015 Hyundai Sonata wins another award

sonata malaysia

Admin 7:45 AM 0

The current, 2015 Hyundai Sonata has garnered another award over in America. Edmunds.com and Parents magazine have come together and voted the Sonata as one of the 10 Best Family Cars to buy in America. The Hyundai Sonata earned the award for its safety and family oriented features, interior space as well as technology offered.

Over in Malaysia we get essentially the same car, with most of the same equipment minus the Forward Collision Warning, Rear Cross Traffic Alert and Lane Departure Warning systems. We still get the Blind Spot Detection, ESC, Active headlights and Hillstart systems as well as a whole lot more gadgets.

I drove this car a while back and I did enjoy it even after some initial apprehension. The driving experience of this Korean make is actually far better than some of the other D segment cars sold here today when you take into account its price and what specification that is offered. The 2.0liter engine and 6 speed transmission seems to be well matched and whilst its no road burner, performance is adequate. The ride is good, not harsh at all and the handling is entertaining and predictable at the limit. It is also fairly large inside, as you can see from the interior photos. So any sort of award isn't too surprising.

The only thing is that I do wish more people would come out of their comfort zones and have a look at these cars.

Rear Legroom is more than ample even with a driver whose height is 178cm if you note the position of the driver's seat.

Press Release

Hyundai Sonata Honored As A 10 Best Family Car By Parents Magazine And Edmunds.com

Parents magazine, one of the most trusted publications for parents, and

Edmunds.com, one of the most trusted sources for new car shoppers, have come

together to name the 2015 Hyundai Sonata as one of the Best Family Cars. The

Sonata earned this award for its safety and family-friendly features like roomy cabin

space and intuitive technology.

“Families look to their cars to keep them safe while delivering versatility for daily

activities and we are proud that the Sonata continues to exceed the expectations of

parents on what matters most to them,” said Mike O’Brien, vice president, corporate

and product planning, Hyundai Motor America. “To keep families safe on the road,

the Sonata comes standard with seven airbags, including a new driver’s knee airbag

designed to provide additional protection in certain collisions.”

For the eighth year in a row, car experts from Parents magazine and Edmunds.com

determined the top 10 family cars by examining hundreds of vehicles and whittling

the list to the safest, most reliable, best performing family-friendly models. All the

cars share the features that make daily and family journeys easier, such as reliability,

impressive mileage and ample cargo capacity. The Sonata will appear in the July

2015 issue of Parents and online at parents.com.

The seventh-generation 2015 Sonata offers a more refined look through a new

Fluidic Sculpture design language, stiffer body structure, enhanced ride quality,

reduced noise, vibration and harshness and convenience features. No longer

reserved for luxury cars, advanced safety technologies such as Forward Collision

Warning, Blind Spot Detection, Rear Cross Traffic Alert and a Lane Departure

Warning System are all available in this midsize sedan. Furthermore, the Sonata’s

smart trunk gives families a convenient hands-free way to open the trunk while

keeping both feet firmly planted on the ground, so putting items like sporting

equipment away after a game is easier and more convenient. The owner simply

needs to approach the Sonata’s trunk with the key fob in a purse or pocket and wait

three seconds. The trunk will automatically open, making it easy to place items inside

when hands are full. Sonata truly democratizes the premium design and convenient

technology of the Genesis sedan for the mid-size class.

In addition to this award, the Sonata recently was named a U.S. News & World

Report Best Midsize Car for Families, KBB.com Best Family Car of 2015 and also

won the Cars.com, USA TODAY, MotorWeek Midsize Sedan Challenge.

Hyundai launches its luxury car - the Genesis at its new 3S Centre in KL

hyundai sime darby

Admin 12:45 AM 0

Yesterday Hyundai Sime Darby officially launched the 2015 Hyundai Genesis for the Malaysian market. The launch of the Hyundai Flagship sedan coincided with the official opening of their new 3S centre over at Old Klang Road. The centre is the first Flagship 3S GDSI (Global Dealership Space Identity) centre in South East Asia and measures approximately 38,000 sq ft.

The Hyundai Genesis is a full sized luxury car. It is built in the traditional mould of what a luxury sedan is - rear wheel drive, a long bonnet, a rearward four door passenger space and acres of leather with wood trim. It is powered by a 3.8liter GDI V6 petrol engine coupled to an 8-speed automatic gearbox. Power is at 329hp (333hp with premium grade petrol) and 397Nm torque. This is enough to enable the Genesis to have a 0-100kmh time of 6.5seconds.

The car is prices at about RM388,921.52 (or RM399,888 on the road with insurance). It falls right smack within the price bracket of the BMW 5 series or the Mercedes Benz E-class. However, being a newcomer to the field, the car, aside from having more bells and whistles than the two German cars mentioned it is also closer in size to the BMW 7 Series - its wheelbase, 3010mm and overall length at 4990mm falls in between the 5 series and 7 series - the 5 series at 2968mm/4899mm and the 7 Series at 3070mm/5075mm.

The extra space may be in the longish bonnet, but the rear seats are spacious enough for a company director. The overall ambiance inside is quite good. It does feel luxurious and slightly special with lots of high quality leather, soft touch plastics. The only real flaw I personally felt was the interior door release levers, a tad too plasticky for a luxury barge. Aside from that, the switchgear seems nice to touch and good to hold. The good thing about the Hyundai Genesis is that there are no 'H' logos anywhere on the car, inside or out. It has a winged genesis emblem instead. This distances the car from the usual Hyundais running around.

The exterior looks like something European rather than Asian in terms of design. I suppose this is because it was designed by a European in the first place. The lines mimics that of a BMW from some angles and an Audi from other angles. Sometimes, looking familiar and yet at the same time, not so familiar is a good thing when venturing into a more premium market.

Some of you may ask whether Hyundai are slightly off its rocker by entering the luxury market and try by selling a close to RM400,000 car against well established rivals. I suppose I have to say that they are extremely brave and slightly heroic in doing so. But why not? The product has its qualities and it does give us a broader spectrum of cars to purchase instead of the same players. Flagship cars like the Genesis also give out a halo effect, one of certain greatness and accomplishment that trickles downwards to the more basic models. It tells us that the company can manufacture more than the usual.

This is important to some extent. This is also what I consider to be Hyundai testing the waters. Putting one's foot inside the pool to test things out. Anyway, the car seems to be doing well at its Korean home market and over in America. It has also been launched in Europe recently. All of this tells me that this is a confident company and one willing to take some risks. With that they earn my respect. Although I do wish that they would eventually come out with a -tax break' version of this Genesis. One that has the 3.0GDI engine. Just a thought folks.

Anyway, to find out more about the Hyundai Genesis and what ownership privilleges are offered, do read the press release below. More pics of the Genesis right at the end also.

PRESS RELEASE

HYUNDAI REDEFINES LUXURY DRIVING WITH

THE LAUNCH OF ITS ALL-NEW GENESIS

The Genesis – Synonymous with Precision Craftsmanship, Exceptional Performance and Outstanding Safety Features

The Genesis showcases Hyundai’s highest level of quality, technology and dynamic quality
Best-in-class Chassis System that delivers powerful, smooth and serene driving experience
Winner of numerous safety awards including the maximum 5-star ANCAP Safety Rating – The highest safety score in ANCAP history
3.8-litre GDI V6 mated to Hyundai’s 8-speed automatic with SHIFTRONIC manual shift and paddle shifters
Industry-first 8 years Warranty Programme for its Powertrain

L to R - Mr Lau Yit Mun, Mr Park Sang-Min and Mr Dennis Ho

KUALA LUMPUR, 5 June 2015 – Hyundai-Sime Darby Motors (HSDM) has introduced the All-New Genesis at its new GDSI (Global Dealership Space Identity) 3S centre today, marking the highly-anticipated launch of its first luxury sedan.

The launch of the Genesis coincided with the official opening of Sime Darby Auto Hyundai’s Old Klang Road outlet, which is the first Flagship 3S GDSI (Global Dealership Space Identity) centre in South East Asia measuring 38,000 sq ft.

The new Genesis sets a new standard for premium sedans with ground-breaking levels of refinement and value for money, embodying Hyundai’s flourishing reputation as a global automotive pacesetter. The Genesis is incredibly well equipped in every configuration with generous safety and convenience features, unsurpassed in its class.

“The Genesis demonstrates Hyundai’s capabilities in the area of innovative technology, luxurious comfort, craftsmanship and premium style, in line with the brand’s promise to provide value beyond expectations,” said Mr Lau Yit Mun, Managing Director of HSDM. “Genesis is the Hyundai brand’s flagship car globally and we are confident that the launch of the Genesis will further enhance Hyundai’s brand value. It will also be instrumental in positioning Hyundai as a premium sedan brand,” added Mr Lau.

Fully reflecting Hyundai's 'Modern Premium' brand direction, the exterior and interior design of the all-new Genesis embodies Hyundai's latest corporate aesthetic design. The all-new Genesis delivers improved strength and performance, increased passenger comfort and a wide range of cutting-edge safety and convenience technologies.

To secure its position as the best-in-class luxury sedan, the Genesis went through numerous tests that were carried out in various locations worldwide, which included the famed Nurburgring, Germany and at Yeongam Circuit, Korea. Extreme hot weather testing was conducted at Death Valley, Colorado while extreme cold weather testing was carried out at Sweden’s famed Argeplog Lake.

The Genesis has already collected a long list of international design, quality, technology and safety awards. Among the awards garnered include the prestigious Red Dot Product Design and iF (International Forum Design GmbH). For its safety features, it was awarded the maximum five-star Australian New Car Assessment Programme’s (ANCAP) Safety Rating – the highest safety score in ANCAP’s history, 2015 IIHS (Insurance Institute for Highway Safety) Top Safety Pick+ and achieved the highest score in the ANCAP’s 21-year history of 36.88/37. It also earned a coveted ‘Good’ rating in the demanding IIHS small overlap frontal crash test.

Premium & Distinctive Design

Designed based on the Fluidic Sculpture 2.0, the Genesis is defined by the following core elements: simple and harmonious design with refined, ‘in-motion’ design aesthetics. Evoking a premium feel and also a modern Hyundai look, the Genesis features a striking hexagonal front grille as a key geometric element, a dynamic crease accent running along the flanks of the car and a dynamic rear design.

Its interior design aligns with the premium exterior design, adopting consistent design details that fully reflect careful consideration of ergonomics and intuitive operation. Tailored design specifications for all materials and precision craftsmanship further enhance the luxurious image of the Genesis. The cockpit is designed based on the Human Machine Interface (HMI), which allows the driver to intuitively recognise switches and their function for easier control while driving.

Luxurious Cabin & Smart Features

Complete comfort is delivered through a combination of a spacious cabin and first-class seating in finished full grain premium Nappa leather. Total interior volume is an impressive 123.0 cubic feet, an advantage over key competitors. As part of this spacious interior design, the Genesis provides best-in-class front leg room and rear shoulder room.

The Genesis is also equipped with the latest technologies, including an advanced driver infotainment system which displays detailed vehicle information on an 8” touch screen. The driving experience of the All-New Genesis is further enhanced with smart features such as a CO2 Cabin Sensor, which monitors the quality of the cabin environment and helps protect the driver from the dangers of drowsiness. A Head-up Display (HUD) projects important information onto the windscreen to aid the driver while visibility is aided further by the Bi-Xenon headlights equipped with auto leveling and bending light.

The Genesis offers an ultra-premium, Lexicon® Discrete Logic 7 Surround Audio System with 14 speakers, Logic 7 Surround Sound processing and 12-channel digital amplifier with 900-watts of equivalent output, sure to satisfy the most demanding audiophile. The system also includes HD Radio and iPod/USB auxiliary media input jacks. With sound-absorbing materials and additional insulation fitted to the cabin, booming and vibration as well as audible noise is very much reduced resulting in a quiet cabin.

Driver and passenger posture are optimized using increased seat pad density, improved seat support technology, larger adjustable bolsters and seat back cushioning.

For the comfort and convenience of the rear passengers, the Genesis offers centre armrest with dual cup holders and centre console with remote control to access multimedia features in the car.

Cutting-Edge Safety Features

Safety is Hyundai’s utmost priority with every model that it produces. The Genesis is built with even more advanced high-strength steel, now over 50 percent of total platform composition that offers 16 percent stiffer torsional rigidity and 40 percent stiffer bending rigidity as compared with the first-generation architecture. As a result, the new Genesis is stiffer in both torsional and bending rigidity than its competitors.

It is also fully equipped with safety features such as Anti-Lock Braking System (ABS), which also incorporates Brake Assist System (BAS), Vehicle Stability Management (VSM) with Electronic Stability Control (ESC) and Traction Control System (TCS), Hill-start Assist Control (HAC), nine airbags, and anti-whiplash front head restraints. The nine airbags include advanced dual front airbags, driver’s knee airbag, front and outboard rear seat-mounted side-impact airbags, and roof-mounted side curtain airbags for both front and rear outboard seat occupants.

To increase awareness on the road, the Genesis employs a radar system called the Blind Spot Detection (BSD) to detect objects in the driver’s blind spot or in the rear cross path. The system provides both audio and visual alert to keep driver aware at all times. Coupled with this system is the Rear Cross-Traffic Alert (RCTA) system that alerts the driver if an object is about to cross the rear of the vehicle from the right or left when backing out of a space to prevent accidents.

Another smart safety feature that comes with the Genesis is the Smart Cruise Control. This feature enables the Genesis to help maintain safer, consistent spacing with the vehicle ahead in varied traffic conditions. The Genesis is also fitted with Pre-Safe Belt (PSB) to protect passengers from risks of collision including sudden braking or slipping. Once a risk is detected, the seat belt tightens to protect passengers from being thrown forward.

Best-in-Class Chassis System

The All-New Genesis is powered by a 3.8-litre V6 GDI engine that delivers power to the rear wheels, which is engineered to complement Hyundai’s very own eight-speed automatic transmission to ensure an effortlessly smooth and serene driving experience. The Genesis generates a high torque of 397nm even at the low RPM ranges of 5,000rpm, significantly increasing performance and reaction capabilities even at speeds of 80 to 120km/h and acceleration from 0-100km/h in 6.5 seconds.

Armed with the Multi-Link Suspension and application of various advanced technologies, the All-New Genesis offers top-class driving and ride & handling performances. An increase in the rear lateral stiffness allows for more confident handling. In addition, the Rack-mounted Motor Driven Electric Power Steering (R-MDPS) that comes with a variable gear ratio, also provides high-speed stability and direct response at low and medium speeds.

Driver Convenience Technologies

Parking this large sedan is made convenient with a 360° Around View Monitoring System (AVM) that is paired with the Smart Parking Assist System. This latest system does not only provide visual information surrounding the car but it also reveals blind spots of every side of the vehicle. The Smart Parking System on the other hand, controls steering wheel to support precise and quick parking.

A myriad of other convenience features are also fitted into the Genesis: Smart Trunk System, which automatically opens if the smart key is detected within close proximity for longer than three seconds. This system allows the driver to keep both feet comfortably on the ground, simply waiting by the boot for a few seconds for it to open automatically. Puddle lamps, featuring the Genesis logo, illuminate the area around the doors, which are equipped with an automatic-closing mechanism.

Pricing & Extended Warranty on Powertrain

The All-New Genesis which retails at RM388,921.52 (includes GST, road tax and hire purchase ownership but excludes insurance) is available in a choice of three specially selected metallic and pearlescent exterior colours - Marble White, Platinum Silver and Onyx Black which have been chosen to best showcase the sleek lines of the car. Two elegant interior trim colour options are available i.e Beige Two-Tone and Black One-Tone.

HSDM offers *8 years or 300,000km warranty on powertrain (engine and gearbox) and this warranty currently only applies to the Genesis and YF Sonata. A standard 5 years warranty or 300,000km (whichever comes first) on all its new passenger vehicles also applies. To top it off, Genesis car owners will also benefit from *5 years or 100,000km free service (whichever comes first; with a service interval of 10,000km), covering all scheduled maintenance items including labour, parts, and lubricants. A 24-hour road assist service is also made available to new and existing Hyundai vehicles.

*Only valid for first owner.

The Leader-Genesis Card

New Genesis owners will be offered a 2-year free membership for The Leader, a proprietary concierge service exclusive to owners of premium Hyundai models. The Leader members can enjoy VIP privileges such as a complimentary access to the Plaza Premium Lounge at selected major airports in Malaysia, complimentary chauffeur driven ride to or from KLIA, KLIA2 or Subang Skypark and much more. Apart from the standard privileges that Leader Card members enjoy, members of the Leader-Genesis Card will be offered more personalised services from hotel bookings to travel arrangements, Priority Service and an exclusive VIP lounge at selected showrooms, plus additional four complimentary chauffeur service passes (for travel within the Klang Valley) as well as four airport premier lounge passes (at selected major airports in Malaysia).

For more information or to place bookings interested parties can head to the nearest sales outlet or call Hyundai’s Customer Careline at 1-300-13-2000.

More on Sime Darby Auto Hyundai GDSI 3S Centre, Old Klang Road

The Sime Darby Auto Hyundai, Old Klang Road outlet is the first Flagship 3S GDSI (Global Dealership Space Identity) centre in South East Asia.

With a total investment of RM9.5 million, the new three-story centre is fully equipped with the latest facilities, 20 service bays including 3 Quick Service bays and ample parking lots for customers. Customers can expect an upgraded premium customer lounge, VVIP lounge for Leader Card members and pickup/delivery service for the convenience of busy working executives.

“The GDSI aims to strengthen Hyundai’s Modern Premium brand proposition by not only improving the look of its sales and service outlets but also its service quality that will offer customers experience beyond expectations,” said Mr Lau.

This 3S GDSI features a modern, open showroom with floor-to-ceiling glass panes and a bronze-coloured roof. Its design concept themed E Motion Park integrates technological perfection and emotional satisfaction, with smart design and environment responsibility. The GDSI is identified worldwide with 5-design elements namely cellular landscape on the interior, shaped sky (horizontal structure reminiscence of a floating cloud), vertical green (in the form of trees), modular furniture and a brand wall.

Sime Darby Auto Hyundai’s GDSI 3S Centre is situated at No 193 & 195, Batu 3 3/4, Jalan Klang Lama, Kuala Lumpur. The sales showroom is open from Monday to Friday (8.30am to 7.00pm), Saturday (8.30am – 6.00pm) and Sunday (9.30am to 6.00pm) while the service centre is open from Monday to Friday (8.30am – 5.15pm) and Saturday (8.30am – 12.45pm). Customers can call 03-7984 5388 to find out more about the services offered here.