Eleven Hyundai Genesis full sized sedans do some ballet on earth and draw or write out a message so big that it could be seen from space. It is considered as the largest tyre track image in the world and measures 5.55sq km.




Wow. Perfectly plotted by computers, SatNav, GPS and most importantly, the drivers of the Hyundai Genesis.

But, I wouldn't want to be any of the people tasked to wash the cars after this.



PRESS RELEASE


Hyundai Motor Makes an Amazing Connection

by Sending 'A Message to Space'

• Hyundai Motor uses ‘New Thinking’ to send a special message to space

• Daughter’s note to astronaut father seen from the International Space Station

• 11 Genesis cars create a record-breaking 5.5 km-square image in Nevada desert

Hyundai Motor has used the brand’s ‘New Thinking’ approach to connect the most

distant of families, setting a novel world record in the process. When the daughter of

an astronaut on the International Space Station had a special hand-written letter to

send to her father, Hyundai Motor found an ‘out of this world’ way to share her

The newly launched campaign, entitled ‘A Message to Space’, revolves around a 13-

year-old girl from Houston, Texas whose father is an astronaut and often away on

space missions for many months at a time. Hyundai Motor conceived of a way for her

to stay in touch with her father while he is gone by writing a personal message in

giant lettering, big enough to be read from space.

Using the Delamar Dry Lake, Nevada, US as a blank canvas, Hyundai Motor

dispatched 11 Genesis cars to write an epic message covering an area more than

one and a half times that of New York City’s Central Park. Capturing the message

from his daughter, Stephanie, from the International Space Station, the astronaut

was able to demonstrate the enormous scale of the mission.

Measuring 5.55 km2, the creation has been officially recognized as ‘the largest tire

track image’ ever by Guinness World Records, proving that distance is no obstacle

for Hyundai when uniting loved ones.

Describing the brand’s philosophy of caring for its customers, Scott Noh, Head of

Overseas Marketing Group, Hyundai Motor Company said, “Keeping in line with

Hyundai Motor’s corporate vision of being a ‘lifetime partner in automobiles and

beyond’, the campaign highlights our philosophy of caring for customers through

emotional interaction and becoming a brand beyond simply a means of

transportation. Although sending a message to space with our Genesis cars was not

an easy challenge, it enabled us to demonstrate our caring vision to our customers.”

Experts from Korea, Europe, and the United States gathered to successfully deliver

the ambitious project. Firstly, the team had to identify optimal locations based on

numerous geographical and meteorological factors. After several expeditions to

various locations, and analyzing global weather data, Delamar Dry Lake in Nevada

was selected as the most optimal destination.

The whole event proved challenging and required a vehicle with outstanding engine

performance, precise handling, a proven powertrain, and excellent driving stability to

cope with the rough surface while creating the elaborate message. Perfect

synchronization was required to perform the tire track writing, so the team decided

that the Hyundai Genesis was the ideal automobile for the challenge.

To view the ‘A Message to Space’ video, visit either the official campaign website

www.amessagetospace.com or the YouTube channel

www.youtube.com/watch?v=3EOAXrTrsOE.

Hyundai is also helping people all over the world to connect with friends or families

by creating a virtual message, like Stephanie’s, which can be shared online via the

official website, which also features interviews and behind the scenes footage of how

the Nevada image took shape.

Recently the redesigned Hyundai Sonata won an award over in the United States. The new Sonata, which is not available in Malaysia at the moment won the Motorweek Midsize Sedan Challenge. The new Sonata held up against 9 other brands and came up tops after some expert and car shopper testing.



This is the seventh generation Sonata. We still get the sixth but with the sale of the European influenced i40, I doubt that Malaysia will get this seventh generation car. But it shouldn't be too much of a worry as the Hyundai i40 is a very good drive too. Better to have European influence in my opinion.

PRESS RELEASE

Redesigned Hyundai Sonata Wins CARS.COM, USA TODAY, Motorweek Midsize Sedan Challenge

- Model Ranked No. 1 among Popular Midsize Sedans in Expert and Motorweek Midsize Sedan Challenge and Car Shopper Evaluations

The 2015 Hyundai Sonata was named the winner of the Midsize Sedan Challenge,

conducted by experts from Cars.com, USA Today, MotorWeek and a family in

the market for a new midsize sedan. The Challenge pitted 10 of the most popular

midsize sedans against each other in a series of expert and car shopper testing to

determine which model was the best in class.


“Among the midsize sedans available on the market today, the 2015 Sonata rose

to the top as the winner of the Midsize Sedan Challenge for its design, features,

comfort, fuel efficiency and overall handling,” said Mike O’Brien, vice president of

corporate and product planning, Hyundai Motor America. “The Challenge also took

into account the opinions of a family, which pays tribute to the redesigned Sonata’s

ability to address the wants and needs of real customers.”


The Midsize Sedan Challenge included 180 miles of driving on varying roads to test

real-world fuel economy, one day of round-robin testing where each expert evaluated

each car’s ride, handling, acceleration, roominess, comfort and features, and testing

by a family in the market for a new midsize sedan, who evaluated each car for the

same categories as the experts, from a family point-of-view.


“Many shoppers have come to recognize the Hyundai Sonata as a value-packed

option among midsize sedans, and the 2015 redesign raises the Sonata even higher

- and above its many competitors,” said Joe Wiesenfelder, Cars.com executive

editor. “The Sonata does many things well, has loads of space, impressive features,

driving refinement and offers plenty of value. The Sonata’s generous warranty is also

a real value lacking in many of the other competitors.”

About Cars.com
Cars.com, a Gannett company, is an award-recognized online destination for car shoppers

that offers information from experts and consumers to help buyers formulate opinions on what

to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and

used vehicle listings, expert and consumer reviews, side-by-side comparison and build and

price tools, photo galleries, videos, unbiased editorial content and many other resources.

Cars.com puts millions of car buyers in control of their shopping process with the information

they need to make stress-free buying decisions.


About Hyundai Motor America
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai

Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai

Motor America and are sold and serviced through more than 820 dealerships nationwide. All

new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which

includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s

10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside

Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models

equipped with the Blue Link telematics system with proactive safety and car care services

complimentary for one year with enrollment. These services include Automatic Collision

Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle

Health Report and in-vehicle service scheduling.


About Hyundai-Sime Darby Motors Sdn Bhd
Hyundai-Sime Darby Motors Sdn Bhd (HSDM) is a subsidiary of Sime Darby Motors. HSDM

is now the sole distributor and exclusive importer of all Hyundai completely built-up and

locally assembled vehicles and related spare parts.


HSDM’s complete car line-up includes the i10, Elantra, Veloster, Sonata, i40, Tucson, i30,

Santa Fe, and Grand Starex Royale.