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Volkswagen Malaysia seems to be doing a lot of innovative marketing these days. In conjunction with the Volkswagen celebrating 40 years of the Volkswagen Polo, Volkswagen Group Malaysia decided to celebtate this momentous milestone by collaborating with established fashion lifestyle photographer Vincent Paul Yong Photography (VPYP) to produce a photo series that showcases the driving fun with the car.
This hatchback made its first appearance in 1975 and the current Polo is its fifth generation. The Polo hatchback is one of the brand’s top-selling passenger cars around the world. Last year, Volkswagen Malaysia introduced the locally assembled Polo making it more affordable and accessible. To date, over 13,000 units sold.
Having driven the locally assembled Polo 1.6 hatch I have to say that the basic 1.6liter engine and that torque convertor 6 speed transmission is one of the more reliable and refined offerings that Volkswagen has in its stables. It is actually fun to drive and the simplicity of this model makes it the one for people who want to experience the pleasure of owning a German engineered car without any extra cost.
And so, in conjunction with the Polo’s 40th anniversary, Volkswagen Malaysia has announced the introduction of the Volkswagen Polo Club (based on the recently facelifted model). It will feature a multimedia head unit with navigation and window tint. The Polo Club will be available at RM88,888 and the Polo Sedan Club at RM89,888 while stocks last. The prices are actually the same as the standard variant offered.
PRESS RELEASE
Volkswagen celebrates 40 years of the Polo
(21 August 2015) The Volkswagen Polo is German engineering at its best in a fun sized package and this year it’s celebrating its 40thbirthday. This hatchback made its first appearance in 1975 and has since gained a legion of fans.
Currently in its fifth generation, the Polo hatchback is one of the brand’s top-selling passenger cars around the world and in 2014, Malaysia introduced the locally assembled Polo making it more affordable and accessible. Mr Armin Keller, Managing Director of Volkswagen Group Malaysia commented “To date, the status of the Polo in Malaysia is unmatched. With over 13,000 units sold it is no wonder that this practical, yet fun car has captured the hearts of Malaysians. It’s agile but solid performance results in a drive best suited for KL’s busy roads as well as long highways. “
In Malaysia, the Volkswagen team decided to celebrate this milestone by collaborating with established fashion lifestyle photographer Vincent Paul Yong Photography (VPYP) to produce a photo series that showcases the driving fun with the car.
Self-taught photographer Vincent has brought the Polo to live with a photo-story highlighting a day in the life of DJ duo LAPSAP and includes illustrations by graffiti artist Cloakwork. This exciting collaboration emphasizes the spirit of the colourful spirit of the Polo. The images were revealed at an launch event at APW titled WYSIWYG- What You See Is What You Get.
The VPYP photo exhibition featuring the Polo will be on showcase from 21to 30 August 2015 for the public to view.
In conjunction with the Polo’s 40thanniversary, Volkswagen Malaysia is pleased to announce the introduction of the Polo Club that will feature a multimedia head unit with navigation and window tint. The Polo Club will be available at RM88,888 and the Polo Sedan Club at RM89,888 while stocks last.
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