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Showing posts with label shell lubricants. Show all posts
Showing posts with label shell lubricants. Show all posts

Wednesday, October 7, 2015

Shell officially introduces the latest and greatest Shell Helix Ultra ECT C2/C3 0W-30

6:49 AM 0

I was at the official launching of Shell's latest Helix Ultra motor oil yesterday. It was a fabulous event where distinguished guests included valued customers as well as members of the media. The Shell Helix Ultra ECT C2//C3 0W-30 is Shell Lubricant's latest and most advanced product in the Shell Helix With PurePlus Technology range. It is the highest grade that Shell has and offers up to four times better wear protection than the industry standard.

We were entertained with food and drink whilst being briefed on the virtues of Shell's latest and greatest engine oil. Some of the food was as cutting edge as the engine oil as it was quite a fusion of different flavours that confused the heck out of our palettes. Anyway, back to the engine oil at hand, Shell Lubricants General Manager for Malaysia and SIngapore, Mr Leslie Ng (above- the chap in the tuxedo holding the Helix Ultra pack) told us that the Shell Helix Ultra ECT C2/C3 0W-30 is also our most advanced formulation to date.


How advanced you say? 45% cleaner pistons to protect and maximise the engine’s working life and it can deliver up to 2.6% greater fuel economy or 16 kilometres more per tank. A slippery oil that can protect yet not create unwanted drag is what this engine oil is. 

The product meets ACEA C2, ACEA C3,(one a rating for the standards of fuel economy, the other for clean emissions) and API SN specifications. Manufacturer approvals include: VW504.00/507.00, MB 229.52, MB 229.51, MB 229.31 and Fiat 955535.GS1. Do note that these ratings represent the most demanding standards within the motoring industry. if the engine oil complies with the standards mentioned above, then it is indeed a product worthy to be used for even the most simplest engines. In simple terms, use any engine oil with that has the above specifications even for a 2014 Proton and you're giving it the best protection for the engine that your money can buy.

As with most fully synthetic oils these days, the Shell Helix Ultra 0W-30 is backward compatible. This basically means that you could use it if you car only requires simple API SL ratings, VW 501/502 or MB229.1. But as always, read your car's owner's manual. Inside it is usually a chart on the types of engine oil you can use, from the thinnest to the thickest one can use - tip- The larger the number at the end (eg. 20W50 means a thicker viscosity than 0W30 - usually in tropical countries like ours the front number is of no concern as it is more for cold weather capabilities).

The new Shell Helix Ultra ECT C2/C3 0W-30 is priced at RM338 for a 4-litre pack. It is actually aimed at the higher end of the car market where market forces (like the current financial quagmire Malaysia is facing) does not really affect those that would use the oil. It is also a fully imported product and is packed in the European Union.  

Oh yes. I will be trying out the Shell Helix Ultra 0W-30 sometime within the next few months. It will go into the Perodua Myvi which recently benefited from an engine oil change at the recent Shell #lovemyride event. There it received the Helix Ultra 5W-40 with PurePlus Technology. It has been performing very well so far and when the oil change interval is up, the Helix Ultra 0W-30 will be used. For your information, the Myvi has been using fully synthetic 5W-40 for at least three previous oil changes. Prior to this the Myvi was on Perodua's w30 weight semi-synthetic engine oil. Now  it will go back to its original factory oil grade but with a more premium engine oil. I will write about it once the oil change is done.


Press Release

SHELL INTRODUCES NEW HELIX ULTRA ECT C2/C3 0W-30,
ITS MOST ADVANCED MOTOR OIL YET
New flagship Shell Helix Ultra motor oil delivers better fuel economy,
cleaner pistons and tougher corrosion protection


Kuala Lumpur, 6 October 2015 – Shell Lubricants has launched the latest and most advanced product in its Shell Helix Ultra with PurePlus Technology range. The new Shell Helix Ultra ECT C2/C3 0W-30 offers superior performance and engine protection, achieving unsurpassed wear protection of four times better than the industry standard, setting a new record for Shell Helix. 

The new flagship product from the Shell Helix range is formulated with patented Shell PurePlus Technology and features Emissions Compatible Technology (ECT), developed to help protect the emissions systems of the most modern diesel and gasoline engines. It also meets the technically-challenging industry specifications and approvals of top tier equipment manufacturers, including Mercedes and Volkswagen.

Speaking at the launch, Shell Lubricants General Manager – Malaysia and Singapore, Leslie Ng, said that the new Shell Helix Ultra ECT C2/C3 0W-30 has the highest specifications of all motor oils in the market.

“Shell Helix Ultra ECT C2/C3 0W-30 is also our most advanced formulation to date. It is designed to deliver superior performance and protection, to help keep your engine performing at its best.  As with our Shell Helix Ultra products, this product is formulated using our revolutionary PurePlus Technology. The even and stable molecular structure of PurePlus Technology is a key part of the performance of Shell Helix Ultra motor oils, as it enables us to create motor oil that performs better than ever before. This means we can develop motor oils that exceed drivers’ demands for cleanliness and protection, as well as improved fuel economy,” he said.

Leslie pointed out that the new Shell Helix Ultra ECT C2/C3 0W-30 was designed with multi-fuel capability and extremely well-suited for the most advanced, low-emissions vehicles.  These vehicles are normally powered by diesel engines with particulate filters, high-performance gasoline engines or gas, bio-diesel and ethanol blend engines.  It is also backward compatible with many OEM and industry specifications.

Shell Helix Ultra ECT C2/C3 0W-30 formulation achieved superior results in industry standard tests, proving that no other motor oil cleans your engine better. Besides unsurpassed wear protection1 of up to four times more, it delivered three times better corrosion protection  of engine components, helping to extend engine life.

Shell Helix Ultra ECT C2/C3 also produced 45% cleaner pistons to protect and maximise the engine’s working life and delivered up to 2.6% greater fuel economy or 16 kilometres more per tank.
Shell Helix Ultra ECT C2/C3 is formulated from natural gas using Shell’s revolutionary PurePlus Technology. This revolutionary gas-to-liquids technology process converts natural gas into a crystal-clear base oil with virtually none of the impurities found in crude oil.

Base oils make up on average 75-90% of the end product, so high-quality base stock with significantly more isoparaffins than others is a key component in top-tier engine oils. The base oil is then enhanced with Shell’s proprietary Active Cleansing Technology to create the company’s most advanced fully synthetic motor oil ever, which delivers higher levels of protection against build-up of engine deposits and unsurpassed sludge protection.

The product meets ACEA C2, ACEA C3, and API SN specifications. Manufacturer approvals include: VW504.00/507.00, MB 229.52, MB 229.51, MB 229.31 and Fiat 955535.GS1.

The new Shell Helix Ultra ECT C2/C3 0W-30 is priced at RM338 for a 4-litre pack.  For more information, kindly go to www.shell.com.my.  ENDS

About Shell Helix
Shell Helix motor oils are designed to meet your needs – whatever your driving challenges. We have put Shell’s extensive oil development know-how into every aspect of the Shell Helix formula – from the base-oil technology through to additive selection and blending. From our Shell Helix Ultra fully synthetic motor oils that offer unsurpassed protection1 against sludge and superior wear and corrosion protection,2 to premium multigrade oils for everyday driving environments, the Shell Helix range of motor oils has an oil to suit every engine.

About Shell
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia. 
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Friday, October 2, 2015

SHELL ADVANCE CONTEST GRAND PRIZE WINNERS GET A TRIP TO CHINA AND A TRACK DAY

8:37 PM 0
 Shell Advance Brand Manager Desiree Cheng (L) and Shell Associate Consumer Brand Manager Jamie Lai with the five lucky Grand Prize winners in Zhuhai

Recently, five lucky Malaysians had won the grand prizes of the Shell Advance Asia Talent Cup promotional contest held on the 31st of May to 30th July 2015. The lucky five won an all-expense paid trip to Zhuhai, China to catch the fourth round of the 2015 Shell Advance Asia Talent Cup (SAATC) motorcycle racing championsion which was held recently. I suppose you can consider them the extra support or cheerleaders for the seven Malaysian riders competing in that round. 

A week after the Grand Prize winners had enjoyed their trip to China, Consolation prize winners were treated to a fun day out on the tracks at the Elite PLUS Speedway Go-Kart Track at Shah Alam.  They were given an opportunity to go on laps on the 150cc MiniGP bikes (which  look absolutely tiny on some of the prize winners) or go-karts, compliments of Shell Advance.  Some of the Malaysian riders taking part in the 2015 SAATC also came for a meet-and-greet session and to train at the track. 

 Contest winners getting ready to go onto the Elite Speedway track in 150cc Mini GP bikes

Shell Advance, the leading motorcycle engine oil brand in Malaysia, has also just launched its flagship product, Shell Advance Ultra with PurePlus Technology, in limited edition packs in conjunction with the upcoming 2015 Shell Malaysia Motorcycle Grand Prix.

A Shell Advance contest winner doing a lap on the 150cc MiniGP bike at Elite Speedway Track in Shah Alam - He looks a little too big for the MiniGP bike, yes?

PRESS RELEASE
TRACKSIDE EXCITEMENT IN ZHUHAI FOR SHELL ADVANCE CONTEST GRAND PRIZE WINNERS
Free track time for consolation prize winners

Shell Associate Brand and Communications Manager Jamie Lai (2nd left) and Shell Advance Brand Manager Desiree Cheng (R) posing with the ATC riders who turned up to support the event

Kuala Lumpur, October 2, 2015 – Five lucky Malaysians had the opportunity to catch the best young Asian riders in action at the fourth round of the 2015 Shell Advance Asia Talent Cup (SAATC) motorcycle racing championship in Zhuhai International Circuit, China, recently.

The five were Annuar bin Chik, 49, from Selangor; Khoo Hong Lee, 59, from Johor; Ng Hock Yong, 44, from Johor; Ng Sow Keng, 54, from Selangor; and Rusainy Zaman bin Jusoh, 41, from Pulau Pinang. As Grand Prize winners of the 2015 SAATC promotion held from 1st May till 30th July, 2015, they had received an all-expense paid trip to Zhuhai to lend support to the seven Malaysian riders competing in that round.

Nineteen year-old rider Adam Norrodin gave hope for a Team Malaysia victory with pole position during qualifying for Race 1 but a mistake in the actual race meant that it was not to be.  In Race 2, he again performed strongly and was in second position for much of the race only to finish fourth in the end.  Sixteen year-old Helmi Azman was the next best performer with 8th placing in both races followed by lanky Fakhrusy Rostam who was placed 10th.  Shafiq Rasol and Azroy Anuar had missed fortunes when both crashed in the first race although the latter performed credibly by finishing in 9th place in Race 2. 

Shell Associate Brand and Communications Manager Jamie Lai (3rd fr left) and Shell Advance Brand Manager Desiree Cheng (3rd fr right) handed over sponsored Shell Advance Ultra oil to ATC riders

A week after the Grand Prize winners had enjoyed their trip to China, Consolation prize winners were treated to a fun day out on the tracks at the Elite PLUS Speedway Go-Kart Track at Shah Alam.  They were given an opportunity to go on laps on MiniGP bikes or go-karts, compliments of Shell Advance.  Some of the Malaysian riders taking part in the 2015 SAATC also came for a meet-and-greet session and to train at the track.

Shell Lubricants General Manager Leslie Ng, said that the consumer contest further strengthened the brand’s association with motorsports.

“Our aim is to help bikers enjoy every ride by experiencing more power and a smoother ride every time with our Shell Advance range of motorcycle lubricants.  The trip to Zhuhai and the track day at Elite Speedway also provided an immersive experience of the exciting world of motorsports to our loyal customers,” he said.

Shell fuels and lubricants have been at the forefront of international motorcycle racing for years.  Its technical partnership with Ducati which started in 1999 with the World Superbike Championship, was extended to include the MotoGP™ championship in 2003.  In 2014, Shell Advance signed a three-year deal to become the title sponsor of the Asia Talent Cup.


Shell Malaysia has also recently renewed its title sponsorship of the Malaysia Motorcycle Grand Prix, having reached an agreement with Dorna Sports, the MotoGP™ rights holder, to support the FIM MotoGP™ World Championship and the Sepang International Circuit’s hosting of the Malaysia Motorcycle Grand Prix for the 2015 and 2016 championship seasons.

Shell Advance, the leading motorcycle engine oil brand in Malaysia, has also just launched its flagship product, Shell Advance Ultra with PurePlus Technology, in limited edition packs in conjunction with the upcoming 2015 Shell Malaysia Motorcycle Grand Prix.

These limited edition packs come in different collectible designs. The Shell Advance Ultra 10W-40 features the Malaysian Shell Advance Asia Talent Cup riders and also Malaysian Moto3 rider Zulfahmi Khairuddin while the 15W-50 features the Ducati Corse MotoGP team.

For more information on the latest Shell Advance products and promotion, please go to  www.shell.com.my/advancerace
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Monday, July 6, 2015

ENJOY INSTANT CASH DISCOUNTS WITH SHELL HELIX MOTOR OILS THIS FESTIVE SEASON

7:38 PM 0
Hello folks. I apologise for not posting anything over the past few days. I've been a tad lethargic this Fasting month. Anyways, Shell is offering all Malaysian car lovers the opportunity to enjoy the superior cleansing features of its Shell Helix range of synthetic motor oils for cars. Shell Helix’s consumer promotion is offering instant cash rebates, inclusive of GST.

Drivers will enjoy a RM30 discount with every purchase of Shell Helix Ultra with PurePlus Technology fully synthetic motor oil, and RM20 discount for Shell Helix HX 7 synthetic technology motor oil. The special cash discount promotion is valid until the end of July 2015. Drivers can enjoy the promotion at participating Shell petrol stations, workshops and spare part shops nationwide whilst stocks last.


PRESS RELEASE

ENJOY INSTANT CASH DISCOUNTS WITH SHELL HELIX MOTOR OILS FOR A SAFE JOURNEY THIS RAYA FESTIVE SEASON

KUALA LUMPUR, 7 July 2015 – During the coming “Balik Kampung” season, Shell is offering all Malaysian car lovers the opportunity to enjoy the superior cleansing features of its Shell Helix range of synthetic motor oils for cars.

Shell is extending this opportunity to more Malaysian car drivers following its recent achievement of providing the ultimate engine rejuvenation experience for 500 cars at its recent Shell #LoveMyRide Festival. This achievement also earned Shell an entry into the Malaysia Book of Records.

“We received very positive customer feedback from those who tried our revolutionary Shell Helix Ultra with PurePlus Technology during the Shell #LoveMyRide Festival in June. Based on the feedback, we wanted to extend this opportunity for more Malaysian drivers to experience what a motor oil made from natural gas could do for a car engine. It cleanses your engine from the inside out. There is no better time to do it than in preparation for a safe drive back home this coming festive season,” said Mr Leslie Ng, Shell Lubricants General Manager – Malaysia and Singapore.

Shell Helix’s consumer promotion is offering instant cash rebates, inclusive of GST. Drivers will enjoy an RM30 discount with every purchase of Shell Helix Ultra with PurePlus Technology fully synthetic motor oil, and RM20 discount for Shell Helix HX 7 synthetic technology motor oil. The special cash discount promotion is valid until the end of July 2015. Drivers can enjoy the promotion at participating Shell petrol stations, workshops and spare part shops nationwide whilst stocks last.

Shell PurePlus Technology is a revolutionary gas-to-liquid (GTL) process, developed over 40 years of research, which converts natural gas into a crystal-clear base oil with virtually none of the impurities found in crude oil. The base oil is produced at the Pearl GTL plant in Qatar, a partnership between Shell and Qatar Petroleum, and the world’s largest source of GTL products today.

The Shell Helix Ultra range is Shell’s most advanced motor oil and the first ever motor oil made from natural gas. It delivers higher levels of cleansing and wear protection, hence, no other motor oil cleans your engine better[1]. It works hard to protect the engine and deliver great performance even on demanding drives.

Shell Helix Ultra with PurePlus Technology has received the seal of approval from some of the world’s most respected car manufacturers including Ferrari, Maserati, Mercedes, VW, Ford, Honda, GM, Chrysler, Hyundai and others. This year, Shell has embarked on an engineering partnership with BMW Motorsport. Shell scientists and BMW Engineers will work together to further develop cutting edge motor oil technology for race cars which will ultimately benefit everyday drivers.

For more information on the latest Shell Helix products, please go to www.shell.com.my/helixpromo .
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Thursday, June 25, 2015

News: SHELL ADVANCE ORGANISES HOLISTIC DEVELOPMENT PROGRAMME TO HELP MALAYSIAN ASIA TALENT CUP RIDERS

8:18 AM 1
Start 'em young they say......

PRESS RELEASE
SHELL ADVANCE ORGANISES HOLISTIC DEVELOPMENT PROGRAMME TO HELP MALAYSIAN ASIA TALENT CUP RIDERS

Kuala Lumpur, June 25, 2015  – As part of a holistic approach to help the young Malaysian riders taking part in the 2015 Shell Advance Asia Talent Cup (“SAATC”), Shell Advance recently organised a special 3-day 2-night Rider Development Programme at Avani Sepang Goldcoast Resort.



The four Malaysian riders who attended were Azroy Anuar, 16, Fakhrusy Syakirin Rostam, 19; Helmi Azman, 16, and Shafiq Rasol, 19.

The idea for the rider development programme was first mooted at a roundtable discussion between Shell Malaysia and Sepang International Circuit back in March 2015.

Shell Lubricants Marketing Manager (Malaysia and Singapore), Alex Lim, said that the programme for the inaugural camp was designed to help mould the young riders into potential champions.

“We have no doubt that our Malaysian riders are blessed with an abundance of natural talent for motorcycle racing.  We hope that by imparting professional guidance; and a scientific, systematic and disciplined approach, they can go even further,” he said.

Alex added, “The second season of the Shell Advance Asia Talent Cup is more competitive than ever.  Our riders were somewhat off the pace in the first two rounds in Thailand and Qatar.  We hope that this holistic development programme can give them a boost when the season resumes in August. This is purely a Malaysian initiative driven by national pride,” said Alex.

The programme for the 3-day camp was carefully segmented with a different focus every day.

On the first day, the focus was on communications and media handling skills. Coached by Shell Malaysia Operational Excellence Manager, Lingesh Lechmanan, and consultants from Accenture, the four riders learned how to overcome their shyness, project confidence and prepare their answers when meeting with the media.

The second day’s programme at Sepang International Kart Circuit was easily the favourite with the riders.  They cherished every moment of the time they had on the track and demonstrated how at home they were astride a motorcycle.

Certified coaches Haizal Omar and Remon Azrem from Alpha Track Academy (ATAC) observed every rider as they were put through their paces on the track.



“The boys are skilful, enthusiastic and highly determined but need to be more scientific in their approach. They must learn to break down their race into parts, analyse areas for improvement and strategise on how to overcome challenges.  A true champion is one who has planning skills when he is not racing.  He is always taking notes, organising his thoughts, analysing his performance and planning on how to ride better,” they said, while also stressing on the importance of theory sessions to equip the riders with the necessary technical understanding to complement their natural talent.

On the last day, trainers from Rebel Boot Camp were called in to help with the fitness and nutrition aspects.  Each rider was put through a grueling series of physical tests at the resort gym to assess their fitness and strength levels. Their eating habits during mealtimes were also observed.

By the end of the day, the riders were given a structured fitness regime and dietary advice to follow to help improve their strength, especially in core muscles, and endurance.

The SAATC is a competition that promotes the best young talent from world of motorcycle racing, giving them a formal path into competitive road racing. Twenty-two handpicked riders from all over Asia compete over six rounds in Thailand (March 22), Qatar (March 29), Malaysia (August 2), China (September 20), Japan (October 11) and Malaysia (October 25).

The riders race on Honda NSF250R Moto3™ bikes powered by Shell V-Power racing fuel and lubricated with the new Shell Advance Ultra with PurePlus Technology fully synthetic motorcycle engine oil.  Shell PurePlus Technology is a revolutionary gas-to-liquid (GTL) process that converts natural gas into crystal-clear base oil with virtually none of the impurities found in crude oil. GTL base oil delivers higher levels of cleansing and superior wear and corrosion protection.

For more information on the 2015 Shell Advance Asia Talent Cup, please go to www.asiatalentcup.com.
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Monday, June 15, 2015

Shell's #Lovemyride Festival - 500 motorists get engine oil changes at a carnival

4:47 AM 0

A total of 500 lucky motorists enjoyed the ultimate engine rejuvenating experience for their cars at the first-ever “#LoveMyRide” Festival organised by Shell Malaysia Trading Sdn Bhd over the weekend. Acording to Shell Malaysia,  a total of 378 cars received a free engine oil change on the first day of the festival, Saturday, June 13, 2015, to successfully create a new entry in the Malaysia Book of Records for the ‘most number of cars in a lubricant changing event. The overall target of 500 cars was achieved at 3.17 pm on Sunday, June 14, 2015, when another 122 cars underwent the free oil change. The two day event was held at MATRADE, Kuala Lumpur.


Shell Malaysia MD Tuan Haji Azman Ismail and Shell Lubricants GM Leslie Ng pour Shell Helix Ultra to symbolically open the Love My Ride Festival


I attended the event, bringing along my wife's trusty Perodua Myvi for the 'rejuvenating experience'. I got the Shell Helix Ultra oil change as well as a filling of Shell's V-Power Racing (about a quarter tank's worth as the car still had lots of petrol in it). This made me a participant in the Malaysia Book of Records. Of course, those who got the oil change was basically there to take advantage of the freebies. But I personally like using Shell Helix engine oil for my cars. Actually anything with the higher or correct grade of engine oil is what I like for my cars - which is why I do end up checking the contents as to whether it has the correct grade or not. 



Out of the last six or so engine oil changes in the Subaru Impreza TS I owned, I have to say that around four of it was Shell Helix HX7. This is the semi syntethic grade offered by Shell Malaysia. and it worked perfectly fine for the car. The range of Shell Helix engine oils in Malaysia are the Helix Ultra fully synthetic, Helix HX7 semi-synthetic, HX5 and HX3 mineral based oils. You basically cannot go wrong with an established brand. Just keep with the service schedule required by the car's manufacturer and you're okay.

Yes. The Myvi ran smoothly after the oil change and the V-Power Racing. Speaking about V-Power Racing, it costs RM2.90 per liter at the pumps at the time of writing. A heck of a lot compared to the basic RON 95 that most of us use (RM2.05 per liter). But the thing is that in most smaller capacity cars V-Power Racing actually works quite well as it is much cleaner - Euro 4M rating compared to the mimimum Euro 2 grade that is still being offered, and that its octane rating is a minimum of RON97 (I think it feels closer to a Premium 98 grade used overseas). So the benefits are instantaneous from the first fill. Even a Myvi with some V-Power Racing in its tank feels a tad bit smoother and felt like it had a tad bit more performance too. Too bad it costs a fair bit.  


Anyway, do read on down below. More pictures too as the event was not only about engine oil and fuel. The event had lots of food stalls and booths, fashion stalls, Mazda and BMW cars on display and other activities for those who brought their families. It was fun actually. I had hoped that there would be other manufacturers but Mazda and BMW were there are they are in an arrangement with Shell Malaysia and use their lubricants for servicing at the service centers. But a carnival nonetheless.


PRESS RELEASE

500 CAR ENGINES ‘REJUVENATED’ AT SHELL’S “#LOVEMYRIDE” FESTIVAL
A total of 378 engine oil changes completed on first day to create a new entry in the Malaysia Book of Records




KUALA LUMPUR, 15 June, 2015 – A total of 500 lucky motorists enjoyed the ultimate engine rejuvenating experience for their cars at the first-ever “#LoveMyRide” Festival organised by Shell Malaysia Trading Sdn Bhd over the weekend. 

On the first day of the festival on Saturday, June 13, 2015, a total of 378 cars received a free engine oil change to successfully create a new entry in the Malaysia Book of Records for the ‘most number of cars in a lubricant changing event.’

The overall target of 500 cars was achieved at 3.17 pm on Sunday, June 14, 2015, when another 122 cars underwent the free oil change.

This first-of-its-kind festival for car lovers, featuring the unbeatable combination of Shell Helix Ultra with PurePlus Technology and Shell V-Power Racing, was held at MATRADE Exhibition and Convention Centre (MECC), Kuala Lumpur, on June 13 and 14, 2015 from 10.00 am till 7.00 pm.

The lucky cars were selected from applications received online at www.lovemyride.com.my to enjoy an engine rejuvenation package worth up to RM600 for free.

“We wanted those who have never tried Shell Helix Ultra with PurePlus Technology to really experience what a motor oil made from natural gas could do for a car engine.  Imagine a motor oil so pure that it cleanses your car inside out. Combine that with Shell V-Power Racing’s innovative formula and you are all set for an optimum driving experience,” said Tuan Haji Azman Ismail, Managing Director Shell Malaysia Trading Sdn Bhd.

The massive oil change event, which targeted a total of 500 cars over two days, involved
100 student mechanics from Despark College and Shell Helix branded workshops; an estimated 6,000 litres of Shell Helix Ultra with PurePlus Technology fully synthetic engine oil; and 15,000 litres of Shell V-Power Racing fuel.

The exclusive treatment entitled each motorist to receive a complete engine oil change for their cars using Shell Helix Ultra with PurePlus Technology 5W-40 fully synthetic engine oil. This is Shell’s most advanced motor oil and the first ever motor oil made from natural gas. The pure, synthetic base oil from natural gas, delivers the highest levels of cleansing and protection.

For further improved performance, each car also drive away with a tank* of Shell V-Power Racing fuel. With a unique double-action formula, Shell V-Power Racing is designed to actively clean the engine and protect vital engine parts.

“This powerful combination of Shell Helix Ultra with PurePlus Technology engine oil and Shell V-Power Racing fuel was developed through a technical partnership with Scuderia Ferrari. Tried and tested on the race track, its benefits are now available for the enjoyment of every day motorists on the road,” explained Tuan Haji Azman.   

The ultimate car rejuvenating experience was part the “#LoveMyRide” Festival, a first-of-its-kind, event for car lovers. The festival was designed to celebrate and share the very best of Shell’s innovative solutions for the everyday journey of all Malaysians.

The event sought to pamper car lovers by bringing together all the things that they love in life for their rides – all in one weekend at one venue: cars, food, music as well as time out with their family and friends. Admission was free.

The fun-filled weekend offered something for everyone: Car enthusiasts could take the latest BMW and Mazda cars for a test drive; participate in an F1 race car simulator challenge; and learn more about Shell lubricants at the PurePlus Mocktail Mixology sessions. Foodies took their pick from over 50 of KL’s top food trucks and gastronomic cafes all under one roof.  Family and friends were able to enjoy the weekend flea market and capture memories with 3D optical illusions or street art on display. Visitors can also look forward to live performances from local top acts such as Reza Salleh, IamNEETA, Diandra Arjunaidi and Talitha Tan, at the main stage. For more information, please go to www.lovemyride.com.my.





Mazda Cars....

...and BMW too
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Friday, May 15, 2015

MIBTC 2015: Shell Lubricants launches is driveline products - Rimula, Spirax and Gadus

6:03 PM 0
Displaying (L-R) Shell Rimula Brand Manager Damon Chan, Shell Rimula Global Brand Manager Seow Lee Ming and Shell Lubricants General Manager Leslie Ng at the launch of Shell Driveline lubricants

Shell Lubricants took the opportunity to launch its driveline products at the MIBTC 2015 recently. The  products include Shell Rimula heavy duty diesel engine oils; Shell Spirax axle, transmission and gear oils; as well as Shell Gadus greases. Shell, is a household name in petroleum products offers a comprehensive range of lubricants that help protect engine and drivetrain components in all types of vehicles. 



With the tagline 'Less Downtime, more done time' with Shell Driveline products, Shell Lubricants was keen to share the benefits of their products. According to their reports from their studies conducted in Malaysia, companies which switched to using Shell driveline products have saved hundreds of thousand of Ringgit. One company which switched to Shell's Rimula R5 LE 10W-40 synthetic technology heavy duty diesel engine oil saved RM2.5million per year in engine maintenance related issues. Another saved RM100,000 from using Shell Spirax transmission fluids and oils. Switching to Shell Gadus grease resulted in another saving RM250,000 yearly.

Press release
‘LESS DOWNTIME, MORE DONE TIME’ WITH SHELL DRIVELINE PRODUCTS

Kuala Lumpur, May 15, 2015 – In conjunction with its participation at the Malaysia International Trucks, Bus and Components Expo (MITBC) 2015, Shell Lubricants has officially launched its suite of driveline products aimed at helping businesses reduce operating costs significantly.

Shell offers a complete range of lubricants that protects all the driveline components in these machines.  They include Shell Rimula heavy duty diesel engine oils; Shell Spirax axle, transmission and gear oils; as well as Shell Gadus greases.

Shell Lubricants General Manager, Malaysia & Singapore, Mr Leslie Ng, reveals that the company is keen to share the benefits that these Shell driveline products are capable of delivering.

“All of our lubricants products are a direct result of Shell’s leadership in research and development, which are designed to offer specific benefits.  When used in conjunction with each other throughout the machine’s driveline, these Shell lubricants are then able to deliver greater value by lowering operating costs and extending service intervals. This is an excellent demonstration of a case of ‘The whole is greater than the sum of its parts’.  But don’t take my word for it – there are tangible and quantifiable results that our business partners have shared with us that prove these combined benefits; these are called Demonstrated Value Records (DVRs),” he said.

Mr Ng further added that Shell Lubricants already has a growing list of satisfied customers in Malaysia across different industries such as agriculture, cement and quarrying, fleet and transportation, construction and general manufacturing, who have seen significant cost savings from longer oil drain intervals, reduced fuel consumption, extended lifespan of parts, lower maintenance and repair costs, reduced downtime and higher operational efficiency by switching to Shell Driveline products.

Sibu-based NB Heavy Industries Sdn Bhd, whose fleet of trucks ply both short and long haul routes in extreme and stressful conditions all over Sarawak, was able to reduce operating costs without comprising the fleet up-time since using Shell Rimula R5 LE 10W-40 synthetic technology heavy duty diesel engine oil.

The company was able to extend its oil drain interval which resulted in increased vehicle availability and fewer overhauls. Its reduced consumption of lubricant and savings in maintenance costs have resulted in a reported annual total savings of nearly RM2.5 million.

Kokorotus Estate Sdn Bhd, a plantation company in Lahad Datu, Sabah, saw almost immediate benefits since switching to Shell Spirax transmission and hydraulic oils. The company was able to extend the oil drain interval for its fleet of tractors from 500 hours to 1,300 hours, which resulted in increased vehicle availability and fewer overhauls. Its reduced consumption of lubricant and savings in maintenance costs have resulted in a reported annual total savings of almost RM100,000.

Taiping, Perak-based Megah Transport Sdn Bhd operated a fleet of trucks that used to be plagued by grease leak issues that led to early wheel bearing failures. Since switching to Shell Gadus grease, the company was able to minimise such occurrences and reduce grease wastage and usage costs. It resulted in annual savings of some RM250,000 in repair and maintenance costs.

“At Shell, we are constantly leveraging on our technological leadership to help truckers as well as heavy equipment owners and operators attain new levels of operational efficiency. It is about less downtime and more ‘done time’. Our Shell Driveline can help you achieve just that,” Mr Ng said.

He then concluded, “Throughout the years, Shell has been able to forge very successful partnerships with our customers because we understand what drive their businesses and their long term goals. In the long run, we strive to make them successful in achieving their goals and work together and help them deliver greater business value.”
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Friday, May 1, 2015

Industry News: SHELL HELIX ULTRA CELEBRATES SUCCESS WITH TRADE PARTNERS

9:30 AM 0
Ms Cheong Chuu Yng, 26, from Perak was the big winner of the night and drove home the BMW.  She received the keys to the new car from Shell Lubricants General Manager, Mr Leslie Ng

Shell Lubricants Malaysia held an event to celebrate a successful 2014 with more than 700 business partners. The event also gave recognition to 12 mechanics from Helix Branded Workshops around the country. One of the guests wins a BMW 320i, the grand lucky draw prize in the event. The prize car marks the recent global partnership between Shell and BMW. 



Press Release
SHELL HELIX ULTRA CELEBRATES SUCCESS WITH TRADE PARTNERS

Kuala Lumpur, May 1,2015 -- Shell Helix celebrated another successful year in 2014 as the leading passenger car motor oil brand in Malaysia by feting 700 key Shell Helix premium trade partner representatives from Peninsular Malaysia, Sabah and Sarawak.

The 2015 Shell Helix National Trade Dinner at Genting Highlands also recognised 12 mechanics from Helix Branded Workshops around the country as Platinum Heroes for their commitment to excellence in the automotive sector. These Platinum Heroes are measured by their skills, knowledge and passion in serving customers by giving the best in both service and products.

To mark the recent global partnership between Shell and BMW, Shell Helix gave away the Grand Lucky Prize of a brand new BMW 320i luxury sedan during the event.

Ms Cheong Chuu Yng, 26, from Perak was the big winner of the night and drove home the BMW.  She received the keys to the new car from Shell Lubricants General Manager, Mr Leslie Ng. 

“This is all about rewarding our trade partners for their partnership, dedication and commitment towards our end consumers. These trade partners are extremely important to us as they are the trusted experts in the eyes of consumers. We are delighted that they share the belief that our revolutionary Shell Helix Ultra with PurePlus Technology is far superior to any other motor oil the market,” said Mr Ng.

The latest product in the Shell Helix Ultra range is Shell’s most advanced motor oil and the first ever motor oil made from natural gas. It has virtually none of the impurities found in crude oil and delivers higher levels of cleansing and wear protection, hence, no other motor oil cleans your engine better[1].It works hard to protect the engine and deliver great performance even on demanding drives.

Shell Helix Ultra with PurePlus Technology has received the seal of approval from some of the world’s most respected car manufacturers including Ferrari, Maserati, Mercedes, VW, Ford, Honda, GM, Chrysler, Hyundai and others. This year, Shell has embarked on an engineering partnership with BMW Motorsport. Shell scientists and BMW Engineers will work together to further develop cutting edge motor oil technology for race cars which will ultimately benefit everyday drivers.

Shell’s partnership with BMW this year will result in some interesting opportunities for our Shell trade partners and retailers.   For example in October, eighteen lucky trade partners and retailers would be going for an all expense VIP paid trip to Munich, Germany and a bespoke BMW Driving Experience.

They would have the opportunity to enjoy the famous capital city of Bavaria , its Mediterranean-style street cafes, beer halls, art, high-tech industry and drive a variety of top-of-the-range models under the expert guidance of professional race car drivers. For more information on the latest Shell Helix products, please go to www.shell.com.my/helix. 

About Shell Helix
Shell Helix motor oils are designed to meet your needs – whatever your driving challenges. We have put Shell’s extensive oil development know-how into every aspect of the Shell Helix formula – from the base-oil technology through to additive selection and blending. From our Shell Helix Ultra fully synthetic motor oils that offer unsurpassed protection against sludge and superior wear and corrosion protection,2 to premium multigrade oils for everyday driving environments, the Shell Helix range of motor oils has an oil to suit every engine.

About Shell
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia. 
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