Shell Malaysia Trading Sdn Bhd had launched two new variants of their popular Shell Advance AX7 semi-synthetic motorcycle engine oil. These are the new Shell Advance AX7 10W-30 and 15W-50 which add to the existing Shell Advance AX7 10W-40. The two new variants are both priced at RM33.90 per 1-litre pack (recommended retail price). So there are now three different grades of the AX7 engine oil
Showing posts with label shell advance. Show all posts
Showing posts with label shell advance. Show all posts
Wednesday, June 26, 2019
Shell Malaysia Launches Two New Shell Advance AX7 Semi-Synthetic Motorcycle Engine Oil Variants
Shell Malaysia Trading Sdn Bhd had launched two new variants of their popular Shell Advance AX7 semi-synthetic motorcycle engine oil. These are the new Shell Advance AX7 10W-30 and 15W-50 which add to the existing Shell Advance AX7 10W-40. The two new variants are both priced at RM33.90 per 1-litre pack (recommended retail price). So there are now three different grades of the AX7 engine oil
Friday, October 2, 2015
SHELL ADVANCE CONTEST GRAND PRIZE WINNERS GET A TRIP TO CHINA AND A TRACK DAY
Shell Advance Brand Manager Desiree Cheng (L) and Shell Associate Consumer Brand Manager Jamie Lai with the five lucky Grand Prize winners in Zhuhai
Recently, five lucky Malaysians had won the grand prizes of the Shell Advance Asia Talent Cup promotional contest held on the 31st of May to 30th July 2015. The lucky five won an all-expense paid trip to Zhuhai, China to catch the fourth round of the 2015 Shell Advance Asia Talent Cup (SAATC) motorcycle racing championsion which was held recently. I suppose you can consider them the extra support or cheerleaders for the seven Malaysian riders competing in that round.
A week after the Grand Prize winners had enjoyed their trip to China, Consolation prize winners were treated to a fun day out on the tracks at the Elite PLUS Speedway Go-Kart Track at Shah Alam. They were given an opportunity to go on laps on the 150cc MiniGP bikes (which look absolutely tiny on some of the prize winners) or go-karts, compliments of Shell Advance. Some of the Malaysian riders taking part in the 2015 SAATC also came for a meet-and-greet session and to train at the track.
Shell Advance, the leading motorcycle engine oil brand in Malaysia, has also just launched its flagship product, Shell Advance Ultra with PurePlus Technology, in limited edition packs in conjunction with the upcoming 2015 Shell Malaysia Motorcycle Grand Prix.
A Shell Advance contest winner doing a lap on the 150cc MiniGP bike at Elite Speedway Track in Shah Alam - He looks a little too big for the MiniGP bike, yes?
PRESS RELEASE
TRACKSIDE EXCITEMENT IN ZHUHAI FOR SHELL ADVANCE CONTEST GRAND PRIZE WINNERS
Free track time for consolation prize winners
Shell Associate Brand and Communications Manager Jamie Lai (2nd left) and Shell Advance Brand Manager Desiree Cheng (R) posing with the ATC riders who turned up to support the event
Kuala Lumpur, October 2, 2015 – Five lucky Malaysians had the opportunity to catch the best young Asian riders in action at the fourth round of the 2015 Shell Advance Asia Talent Cup (SAATC) motorcycle racing championship in Zhuhai International Circuit, China, recently.
The five were Annuar bin Chik, 49, from Selangor; Khoo Hong Lee, 59, from Johor; Ng Hock Yong, 44, from Johor; Ng Sow Keng, 54, from Selangor; and Rusainy Zaman bin Jusoh, 41, from Pulau Pinang. As Grand Prize winners of the 2015 SAATC promotion held from 1st May till 30th July, 2015, they had received an all-expense paid trip to Zhuhai to lend support to the seven Malaysian riders competing in that round.
Nineteen year-old rider Adam Norrodin gave hope for a Team Malaysia victory with pole position during qualifying for Race 1 but a mistake in the actual race meant that it was not to be. In Race 2, he again performed strongly and was in second position for much of the race only to finish fourth in the end. Sixteen year-old Helmi Azman was the next best performer with 8th placing in both races followed by lanky Fakhrusy Rostam who was placed 10th. Shafiq Rasol and Azroy Anuar had missed fortunes when both crashed in the first race although the latter performed credibly by finishing in 9th place in Race 2.
Shell Associate Brand and Communications Manager Jamie Lai (3rd fr left) and Shell Advance Brand Manager Desiree Cheng (3rd fr right) handed over sponsored Shell Advance Ultra oil to ATC riders
A week after the Grand Prize winners had enjoyed their trip to China, Consolation prize winners were treated to a fun day out on the tracks at the Elite PLUS Speedway Go-Kart Track at Shah Alam. They were given an opportunity to go on laps on MiniGP bikes or go-karts, compliments of Shell Advance. Some of the Malaysian riders taking part in the 2015 SAATC also came for a meet-and-greet session and to train at the track.
Shell Lubricants General Manager Leslie Ng, said that the consumer contest further strengthened the brand’s association with motorsports.
“Our aim is to help bikers enjoy every ride by experiencing more power and a smoother ride every time with our Shell Advance range of motorcycle lubricants. The trip to Zhuhai and the track day at Elite Speedway also provided an immersive experience of the exciting world of motorsports to our loyal customers,” he said.
Shell fuels and lubricants have been at the forefront of international motorcycle racing for years. Its technical partnership with Ducati which started in 1999 with the World Superbike Championship, was extended to include the MotoGP™ championship in 2003. In 2014, Shell Advance signed a three-year deal to become the title sponsor of the Asia Talent Cup.
Shell Malaysia has also recently renewed its title sponsorship of the Malaysia Motorcycle Grand Prix, having reached an agreement with Dorna Sports, the MotoGP™ rights holder, to support the FIM MotoGP™ World Championship and the Sepang International Circuit’s hosting of the Malaysia Motorcycle Grand Prix for the 2015 and 2016 championship seasons.
Shell Advance, the leading motorcycle engine oil brand in Malaysia, has also just launched its flagship product, Shell Advance Ultra with PurePlus Technology, in limited edition packs in conjunction with the upcoming 2015 Shell Malaysia Motorcycle Grand Prix.
These limited edition packs come in different collectible designs. The Shell Advance Ultra 10W-40 features the Malaysian Shell Advance Asia Talent Cup riders and also Malaysian Moto3 rider Zulfahmi Khairuddin while the 15W-50 features the Ducati Corse MotoGP team.
For more information on the latest Shell Advance products and promotion, please go to www.shell.com.my/advancerace
Thursday, July 2, 2015
News: 2016 SHELL ADVANCE ASIA TALENT CUP REGISTRATION OPENS ON JULY 1
Not really into motorcycles, but I've decided to run this piece in order to help out Shell in finding new talents for the upcoming 2016 Shell Advance Asia Talent Cup.
2016 SHELL ADVANCE ASIA TALENT CUP REGISTRATION OPENS ON JULY 1
Opportunity for talented young riders to enter competitive road racing
Kuala Lumpur, June 30, 2015 – Dorna Sports SL has announced that the 2016 Shell Advance Asia Talent Cup (SAATC) application period will open on July 1, 2015 and talented young riders born between January 1, 1995 and February 1, 2003 are invited to apply for selection.
Riders from Asia, Australia and New Zealand are eligible to apply during the enrolment period from July 1 to August 15, 2015.
The 2016 pre-selection event will be held at the Sepang International Circuit from October 20 and 21, 2015, before this year’s Shell Malaysia Malaysian MotoGP™. Successful applicants will be involved in one of the most exciting motorcycle race series in the world, which will be entering into its third season in 2016.
Five Malaysians are competing in this year’s SAATC. They are Adam Norrodin, 17, Azroy Anuar, 16, Fakhrusy Syakirin Rostam, 19; Helmi Azman, 16, and Shafiq Rasol, 19.
Launched in 2014, SAATC is designed to help bring through and develop the best young riding talents in the region, and act as a feeder series to the world of motorcycle racing. It aims to give riders from Asia, Australia and New Zealand a formal path into competitive road racing, to help further their careers and skills.
SAATC is run by Dorna Sports, the organisers of the MotoGP™ World Championship, the eni FIM Superbike World Championship and the FIM CEV Repsol; and co-organiser of the MotoGP Red Bull Rookies Cup. It is co-managed by successful talent scout Alberto Puig who was responsible for nurturing such talents as Casey Stoner and Dani Pedrosa and leader of the acclaimed MotoGP™ Academy.
Dorna CEO Carmelo Ezpeleta commented: “We are delighted to be launching the third edition of the Cup, a project designed to identify and develop the best young Asian talent, and make the sport more accessible to future riders. Already we have seen how positive the impact of the Cup has been over its first two seasons, and thanks to the support from Shell and other sponsors, we believe that soon it will bear fruit on the World Championship stage. You just have to look at the competitiveness of the racing to see that we are working in the right direction.”
Andrew Hepher, Shell GM Marketing B2C, added: “Shell is at the forefront of innovation for lubricants in premier international motorcycle sport. By introducing new developments such as Shell Advance Ultra with PurePlus Technology – as used in the Asia Talent Cup - we are providing riders with the most technologically advanced engine lubricants, giving them the best tools to turn their potential into performance.
The Shell Advance Asia Talent Cup shares this philosophy, seeking to develop, train and educate young riders from the rich talent pool that exists in Asia, giving them the best chance at the start of their racing careers to unlock their potential. Shell Advance is extremely proud of its commitment to this programme as it now enters the third season recruitment drive and continues the search to find the next talented crop of young riders and potential future world champions.”
For more information on the Shell Advance Asia Talent Cup, please go to www.asiatalentcup.com
Thursday, June 25, 2015
News: SHELL ADVANCE ORGANISES HOLISTIC DEVELOPMENT PROGRAMME TO HELP MALAYSIAN ASIA TALENT CUP RIDERS
PRESS RELEASE
SHELL ADVANCE ORGANISES HOLISTIC DEVELOPMENT PROGRAMME TO HELP MALAYSIAN ASIA TALENT CUP RIDERS
Kuala Lumpur, June 25, 2015 – As part of a holistic approach to help the young Malaysian riders taking part in the 2015 Shell Advance Asia Talent Cup (“SAATC”), Shell Advance recently organised a special 3-day 2-night Rider Development Programme at Avani Sepang Goldcoast Resort.
The four Malaysian riders who attended were Azroy Anuar, 16, Fakhrusy Syakirin Rostam, 19; Helmi Azman, 16, and Shafiq Rasol, 19.
The idea for the rider development programme was first mooted at a roundtable discussion between Shell Malaysia and Sepang International Circuit back in March 2015.
Shell Lubricants Marketing Manager (Malaysia and Singapore), Alex Lim, said that the programme for the inaugural camp was designed to help mould the young riders into potential champions.
“We have no doubt that our Malaysian riders are blessed with an abundance of natural talent for motorcycle racing. We hope that by imparting professional guidance; and a scientific, systematic and disciplined approach, they can go even further,” he said.
Alex added, “The second season of the Shell Advance Asia Talent Cup is more competitive than ever. Our riders were somewhat off the pace in the first two rounds in Thailand and Qatar. We hope that this holistic development programme can give them a boost when the season resumes in August. This is purely a Malaysian initiative driven by national pride,” said Alex.
The programme for the 3-day camp was carefully segmented with a different focus every day.
On the first day, the focus was on communications and media handling skills. Coached by Shell Malaysia Operational Excellence Manager, Lingesh Lechmanan, and consultants from Accenture, the four riders learned how to overcome their shyness, project confidence and prepare their answers when meeting with the media.
The second day’s programme at Sepang International Kart Circuit was easily the favourite with the riders. They cherished every moment of the time they had on the track and demonstrated how at home they were astride a motorcycle.
Certified coaches Haizal Omar and Remon Azrem from Alpha Track Academy (ATAC) observed every rider as they were put through their paces on the track.
“The boys are skilful, enthusiastic and highly determined but need to be more scientific in their approach. They must learn to break down their race into parts, analyse areas for improvement and strategise on how to overcome challenges. A true champion is one who has planning skills when he is not racing. He is always taking notes, organising his thoughts, analysing his performance and planning on how to ride better,” they said, while also stressing on the importance of theory sessions to equip the riders with the necessary technical understanding to complement their natural talent.
On the last day, trainers from Rebel Boot Camp were called in to help with the fitness and nutrition aspects. Each rider was put through a grueling series of physical tests at the resort gym to assess their fitness and strength levels. Their eating habits during mealtimes were also observed.
By the end of the day, the riders were given a structured fitness regime and dietary advice to follow to help improve their strength, especially in core muscles, and endurance.
The SAATC is a competition that promotes the best young talent from world of motorcycle racing, giving them a formal path into competitive road racing. Twenty-two handpicked riders from all over Asia compete over six rounds in Thailand (March 22), Qatar (March 29), Malaysia (August 2), China (September 20), Japan (October 11) and Malaysia (October 25).
The riders race on Honda NSF250R Moto3™ bikes powered by Shell V-Power racing fuel and lubricated with the new Shell Advance Ultra with PurePlus Technology fully synthetic motorcycle engine oil. Shell PurePlus Technology is a revolutionary gas-to-liquid (GTL) process that converts natural gas into crystal-clear base oil with virtually none of the impurities found in crude oil. GTL base oil delivers higher levels of cleansing and superior wear and corrosion protection.
For more information on the 2015 Shell Advance Asia Talent Cup, please go to www.asiatalentcup.com.
